What current projects are you working on?
Currently, we’re integrating NetSuite as our ERP and OpenAsset for asset management while preparing to implement an AI-driven proposal management tool to boost RFP response efficiency. Our marketing efforts support PMA’s innovation, including conferences, videos, and digital content that showcase our patented software solutions for planning, scheduling, and risk management. We also leverage GovSpend for public sector market research, improving our teams’ strategic positioning.
What is your career highlight so far?
Recent highlights include completing PMA’s leadership development program, which strengthened my visioning, coaching, and DEI capabilities, reshaping my leadership style and team engagement. On the marketing front, our Google Ads campaigns now achieve a 3-10% click-through rate, driving record website traffic. Additionally, we led initiatives like earning Great Place to Work certification and launching a branded swag store, enhancing employee engagement and company culture.
What is something new or innovative happening in your industry?
AI is transforming the industry, with tools like HubSpot, SEMrush, Monday.com, and CareerArc integrating AI to optimize project management, prospect engagement, and content strategy. At PMA, we embrace AI, using GPTs to enhance content creation and efficiency. Our team actively develops and shares effective prompts to maximize AI-driven results, ensuring we stay ahead in leveraging emerging technologies.
What university or college did you graduate from?
I earned my MBA from Walsh College and a bachelor’s degree in graphic design from Eastern Michigan University.
What is your favorite local establishment/feature?
Lately, I’ve been exploring great coffee spots. Hyperion Coffee and Sweetwaters Coffee & Tea in Ann Arbor have become my favorites since my local Starbucks closed.
What was a transformative project or challenge that you did at PMA?
Participating in PMA’s leadership development program was transformative. It enhanced my leadership capabilities and helped me apply frameworks like the ELFEC process (Engage, Listen, Frame, Envision, Commit) and ZingTrain visioning. These tools have sharpened my ability to lead initiatives and effectively support our team’s growth.
Do you get to do something at work every day that you love? If so, what is it?
I collaborate daily with passionate, innovative colleagues who value inclusion and teamwork. PMA’s culture of flexibility and autonomy allows me to engage deeply in meaningful projects, keeping our marketing efforts forward-thinking and impactful.