What are you passionate about and how do you pursue that passion at PMA?
I’m passionate about creativity and the process of bringing ideas to life in ways that are visually pleasing and impactful. I enjoy exploring new techniques, tools, and styles to communicate concepts effectively. At PMA, I work on a wide range of projects that allow me to express creativity through graphic design, digital illustration, photography, videography, animation, and writing. Each project provides a chance to contribute to PMA’s brand identity and mission through thoughtful communication and design.
What current project(s) are you working on?
I support a wide range of marketing projects, with a primary focus on internal work. My work includes developing marketing materials and resources, as well as managing social media platforms and websites. I also contribute to client-facing projects as needed, assisting with presentation graphics, websites, dashboards, and promotional materials. Some of the clients I’ve had the opportunity to work with include Cargill, the University of Massachusetts, the Town of Easton, and Massport.
Who/what inspires you to push yourself? (Personal heroes, family members, ideas)
Personal growth inspires me to push myself. I strive to strengthen both my personal and technical skills, always aiming to be the best version of myself. I’m also motivated by my family and want to make them proud through my dedication and effort.
“Do the best you can until you know better. Then when you know better, do better” — Maya Angelou
What are the most positive aspects of working at PMA? Or Share your impressions of PMA’s culture.
Working in marketing, I’ve asked many PMAers this question over the years, and the answer I hear most often is consistent—the people. That alone speaks volumes about PMA’s culture. Collaborating with a team built on mutual respect and support makes work more rewarding. Another invaluable aspect of being at PMA is the knowledge and experience I’ve gained through the projects I’ve worked on and the colleagues I’ve learned from. Everyone is generous with their time and expertise, always willing to share resources and guidance that help you continue to learn and grow.
What is something innovative happening in your industry that makes you excited about the future?
AI is rapidly evolving, and its impact is not limited to the graphic design or marketing industries. There are aspects of AI that both excite and concern me for the future. On the positive side, AI is a powerful tool for enhancing and streamlining workflows. I have used it to spark ideas during creative blocks, improve my writing, and save time on repetitive tasks. However, AI also presents challenges in the creative industry, particularly regarding copyright, as it is trained on thousands of existing images, which can blur the lines of intellectual property.
What university or college did you graduate from?
I earned a Bachelor of Fine Arts in Graphic Design from Kendall College of Art and Design in 2016.
What is your favorite local establishment/feature (restaurant, museum, stadium, etc.)?
I love visiting botanical gardens, especially the Matthaei Botanical Gardens in Ann Arbor, where I once spent hours sketching plants for a drawing class. I also enjoy picnics at the University of Michigan Arboretum in spring, when the peonies, my favorite flower, are in full bloom among over 10,000 blossoms.
Provide a fun fact or secret talent about yourself?
I began my college studies in photography, and it continues to be a creative outlet and hobby that I enjoy.